ABOUT FRESHIEE

 

 

Bula Vinaka! (Hello!) Whatever your heritage, you are welcome here.

Freshiee is the independent brand of designer and entrepreneur Joseph Sokosoko. Hailing from Levuka on the island of Ovalau, Fiji, Joseph moved to Australia a decade ago to pursue his dream as a graphic artist. Having started anew himself, Joseph understands the challenges migrants face and envisions a future of open, welcoming communities for all.

Created as an expression of his passion for design and deep cultural pride, Freshiee celebrates diversity. The term “freshie” has often been used to label new immigrants, but Freshiee transforms this, encouraging people to embrace their heritage as a badge of honor.

Now based in Naarm (Melbourne, VIC), Joseph remains a proud Freshiee, inviting all to celebrate their roots, creativity, and the journey of being unapologetically themselves.